The International Cooperative Alliance (ICA) has commissioned a new promotional video to tell the co-operative story.
Produced by Bruna, a worker co-operative in Barcelona, Spain that has expertise in film production, the upbeat video is three minutes long and explains the role ICA plays in championing the global co-operative movement.
“The ICA advocates for the interests and success of cooperatives and collaborates with global and regional institutions to promote the cooperative model,” it said.
The ICA also plays a key role in connecting co-operatives around the world and building their capabilities as co-operatives.
Beyond that, the video also details co-operatives’ involvement in various sectors, from agriculture to banking, health to housing, and industry to services, each aimed at building a better world by focusing the nation’s and planet’s wellbeing ahead of profits.
It adds: “Co-operatives around the world are a solid business model, showing more resilience to economic recessions than traditional business models.”
“Unlike every other story, this (co-operative) story has no end.”
By Sng Ler Jun
