The two arrows replace the letters ‘A’ to represent the expansion of the Singapore Co-operative Movement. A set of three coloured circles that compose the ‘O’s in the words ‘co-operative’ and ‘movement’ represents how different parties within the Co-operative Movement come together and offer support to one another, allowing the Movement to advance as a whole.

The three vibrant colours in the logo personify the values of our co-operatives. The red circle symbolises leadership and proactiveness which is imperative in initiating collaborative movements. In addition, it conveys the strength, energy, and passion that members possess and bring to their jobs. The orange circle symbolises encouragement and confidence – characteristics that co-operative members demonstrate as they deliver good work in unity and render mutual support. The green circle symbolises growth, as members collaborate to achieve greater heights. This colour also implies stability for the Co-operative Movement.