September 2025 Issue: Co-operator Newsletter Quarterly September 2025

New Short Film by SNCF Commemorates 100th Anniversary of the Singapore Co-operative Movement

New Short Film by SNCF Commemorates 100th Anniversary of the Singapore Co-operative Movement
Caption: New Short Film by SNCF Commemorates 100th Anniversary of the Singapore Co-operative Movement

The Singapore National Co-operative Federation (SNCF) has unveiled a short film to commemorate the 100th anniversary of the Singapore Co-operative Movement (SCM).  

‘All of Us’ is a short film inspired by the origins of Singapore’s credit co-operatives and inclusive sports co-operative Runninghour. It follows the formation of co-operatives across two eras – the 1980s and today.  

The short film was first showcased at the SCM Centennial Night last Friday (September 19). 400 co-operators and guests, including Minister of State for Culture, Community & Youth and Manpower Dinesh Vasu Dash, were present at the event.    

In the 1980s, factory worker Taufik (Ahmad Sani) becomes ensnared in debt after borrowing from loan sharks. His colleague Quan Shun (Shane Pow) steps in, quietly persuading their boss to start a credit co-operative so workers can avoid the traps of illegal moneylending. Against the backdrop of an industrial era when such predicaments were common, the co-operative emerges as a shield for ordinary people. 

Today, Taufik’s daughter Afiqah (Rusydina Afiqah) notices her best friend and Quan Shun’s daughter Patricia (Patricia Poo), who is visually impaired, often left out. Determined to create a more inclusive community, she experiments with ways to bring Patricia and other persons with special needs into social spaces. Across two generations, ‘All of Us’ shows how co-operatives adapt to serve society’s changing needs, protecting livelihoods then, fostering inclusion now. 

“At its heart, All of Us is a film about the spirit of co-operatives; ordinary people looking out for one another, in struggles to protect each other from debt in the past and communities coming together today to ensure no one is left behind,” Ms Verene Cheong, SNCF’s Head of Marketing & Communications, said.  

All of Us is a short film by SNCF to commemorate the 100th anniversary of the Singapore Co-operative Movement
Clockwise from left - Alvin (left) and Veron (right) breifing cast members ahead of filming; Veron explaining with the cast what the emotions and cinematic direction behind the scene; Alvin pictured as he prepares to start rolling the tapes. Image Credit: SNCF and It's Like Depth

Lim Eu Chian and Veron Teng, husband-and-wife creative honchos behind local production house It’s Like Depth, directed and produced the short film.   

“In researching the beginnings of co-operatives, we were struck by how many people chose to serve their communities, even if it meant giving up more lucrative opportunities,” Eu Chian said. 

“The key message in All of Us is the strong sense of togetherness and unity that shines through the co-operatives. My favourite part of the film is the ending, when real-life co-operatives, from the 1900s to today, appear one after another,” Veron said. “It shows that this legacy was not built by a single person or group, but by many people from different backgrounds, coming together to create something meaningful for the good of others.” 

Besides marking the 100th anniversary of the Singapore Co-operative Movement, 2025 is also the United Nation’s second International Year of Co-operatives. 

What the co-operators say?

“SGTUFF is proud to be part of the Singapore Co-operative Movement. As a unique co-op representing local small business owners, we see our values closely aligned with the wider movement,” said Mr Terence Yow, Chairperson of the Singapore Tenants United for Fairness (SGTUFF) Co-operative. “As shown in the film, co-ops are uniquely positioned to provide long-term, sustainable support, whether emotional, advisory or financial, in ways that few other entities can.” 

Ms Winny Soong, who attended the event, felt a strong sense of pride and belonging when she witnessed the cut scene featuring different co-operatives and their staff members appearing at the end of the film.  

It was most moving to see ordinary individuals come together to create something bigger than themselves and how that “giving” spirit has carried on across generations,” Ms Soong, who is a Manager of Marketing and Communications at POLWEL Co-operative, said. “It brought back the warm sense of purpose I felt when I first joined POLWEL which was the drive to find meaningful ways to meet members’ needs. At a wink, it has been a fruitful 8-year journey for me, and I am still all ready to play a part in the co-op’s future. 

On what it means to see a semblance of the Movement’s history on the big screen, Mr K Rajaram, Chairperson of Citiport Credit Co-operative, said: “It makes me feel that my work here is valuable, as it carries forward a long-standing tradition while also embracing changes to uplift this generation. It gives me pride, joy, and a stronger sense of purpose. 

The history of co-ops shows that they emerge and thrive in times of economic and social challenges. Today, the co-operative model is as relevant as ever,” said Mr Rajaram. “Co-ops continue to be a powerful force for change. 

Citiport Credit Co-operative is one of the three co-operatives in Singapore celebrating its 100th anniversary this year.  

“The Singapore Co-operative Movement has stood the test of time because its principles of self-help and mutual assistance are values that never go out of date,” Ms Cheong said.  

Watch the short film here. 

By Sng Ler Jun 

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Who we are

SNCF is the apex body of Singapore’s Co-operative Movement, and secretariat of the Central Co-operative Fund (CCF). Formed in 1980 with the aim of championing Singapore’s Co-operative Movement, the apex body represents majority of co-operative members in Singapore through its affiliated co-operatives.