Creathon is the Singapore National Co-operative Federation (SNCF)’s annual flagship event calling aspiring young entrepreneurs to showcase their social entrepreneurial spirit.
This year's Creathon is made into a reality TV series, taking inspiration from the iconic American business-reality show Shark Tank and Netflix's reality TV series The Apprentice: One Championship. The three-part series follows three teams as they undergo some exciting challenges to pitch their ideas to high-profile judges in the co-operative or social enterprise industries in order to win attractive cash prizes. Creathon 2022 will also give you an insight into the rewarding complexity of running a co-operative.
The series is both funny and suspenseful, and highlights the visions of some Singaporean youths as well as encapsulates the fervour future generations have to make a difference in society.
Creathon 2022 is the brainchild of SNCF's Youth & Women's Department, who wants more people to be aware of co-operatives in Singapore. Ms Lisa Chan from the department explained that there are numerous misconceptions about co-operatives. Through Creathon 2022, she hopes youths can better digest the seemingly complex concept behind the unique social enterprise’s business model. At the same time, she also hopes the series would pull their heartstrings to appreciate the community better as it is, without diluting what co-operatives are.
"What’s so special about co-operatives is that they work in two ways,” said Ms Chan. “Firstly, co-operatives are doing good. And while doing so, it also has potential to scale as a business, to generate income.”
Keep a look out and catch Creathon 2022 premiering in early November. You do not want to miss this, no cap.
By Jyl Leann De Jesus Caneda
Jyl Leann De Jesus Caneda is an intern for the Singapore National Co-operative Federation. She is presently pursuing a diploma in Community Development at Ngee Ann Polytechnic. She relishes volunteering and enjoys meeting new people. Her proactive contributions to the social and co-operative sector are driven by her desire for social good.